value = EntityProvider.readPropertyValue(property, content);
} catch (final EntityProviderException e) {
throw new ODataBadRequestException(ODataBadRequestException.BODY, e);
}
context.stopRuntimeMeasurement(timingHandle);
setPropertyValue(data, property, value);
if (property.getMapping() != null && property.getMapping().getMimeType() != null) {
setValue(data, getSetterMethodName(property.getMapping().getMimeType()), requestContentType);
}