else
title = item.getBookMarkTitle();
ContentRecord record = response.newItem();
record.addItemKeyField(item.getContentItemKey());
record.addItemField(Params.BOOKMARK_TITLE.getParamName(), title);
record.addItemField(Params.BOOKMARK_URL.getParamName(), item.getBookMarkUrl());
record.addItemField(Params.BOOKMARK_TYPE.getParamName(),
item.getBookMarkType().toString());