top.addNamespaceBinding("app",APP_NAMESPACE);
top.addElement(TITLE_NAME).addCharacters(title);
top.addElement(ID_NAME).addCharacters("urn:uuid:"+id.toString());
String dateString = toXSDDate(created);
//top.addElement(PUBLISHED_NAME).addCharacters(dateString);
top.addElement(UPDATED_NAME).addCharacters(dateString);
//top.addElement(EDITED_NAME).addCharacters(dateString);
Element link = top.addElement(LINK_NAME);
link.setAttributeValue("rel","self");
link.setAttributeValue("href","");
link = top.addElement(LINK_NAME);