//Building organization
BusinessLifeCycleManager blm = rs.getBusinessLifeCycleManager();
Organization organization = blm.createOrganization(blm.createInternationalString("Red Hat/JBossESB"));
organization.setDescription(blm.createInternationalString("Red Hat/JBoss Professional Open Source, Services for the JBossESB"));
User user = blm.createUser();
organization.setPrimaryContact(user);
PersonName personName = blm.createPersonName("JBossESB");
TelephoneNumber telephoneNumber = blm.createTelephoneNumber();
telephoneNumber.setNumber("404 467-8555");
telephoneNumber.setType(null);