final ByteBuf buf = this.buf;
final int nameLen = name.length();
final int valueLen = value.length();
final int entryLen = nameLen + valueLen + 4;
int offset = buf.writerIndex();
buf.ensureWritable(entryLen);
writeAscii(buf, offset, name, nameLen);
offset += nameLen;
buf.setByte(offset ++, ':');
buf.setByte(offset ++, ' ');
writeAscii(buf, offset, value, valueLen);